Yesterday I spoke at a MAP/MCN conference for nonprofit techies. Specifically I talked about 10 ways to improve your site ranking with search engines and improve usability. I thought I’d share that list with the Byte subscribers today. And for the new subscribers who were at the presentation – welcome and thanks for joining us – you might skip right to the bottom of the list where I answer the question that came up yesterday. For the rest, here are the top 10 tips…
- Use the Title. Select a few keywords to describe each page in your site and add them to your title tag – along with your organization name.
- Put a concise paragraph that describes what you do on your homepage. Use those same keywords.
- Create a site map that outlines the organization of your site. (You can see mine here.)
- Make sure users can access the sections of your site multiple ways. Many of us use buttons to navigate users through our site – you should also consider text links perhaps at the bottom of each page.
- Create separate pages for key topics (again think about your keywords; they might help dictate pages in yours site).
- Use bold and headers to highlight keywords in the text of your pages.
- Use concise yet descriptive meta-tags (Learn more about meta tags here.)
- Make sure that you have your organization’s name in text on the homepage – not just in a graphical logo.
- Learn about industry standards by checking out web sites of your colleagues and use those standards.
- Test your work sing a web site assessment tool such as Dr Watson.
Yesterday someone asked about how search engines handle dynamically generated information on web sites – I didn’t know, so I looked it up. I found a great article that introduces the idea of dynamically generated sites as well as talks about how to get them listed on search engines. The article is not recent – but it appears to answer the question.