Last year I worked with Ferguson Financial Group on their web site. Specifically, I performed research on the best keywords for them to use on their web site. They used those keyword terms in their titles tags and in the content throughout their site.
They recently contacted me for a checkup. I was pleased to see how well they were doing for “certified financial planner Minneapolis” with the search engines – but their focus had changed a bit – and they added a great new financial articles/blog section to their site.
So I renewed the research related to financial terms and now they’re focusing on wealth management and made some changes to highlight the articles section.