I thought this might be of interest to some readers. I’ll be presenting… A Primer on Google Pay Per Click Ads Want to get to the top of a Google search? Buying an ad can be the most efficient and cost effective way to do it, especially in the short term. We’ll talk about nuts and … Continue reading
Category Archives: Online Ads
Overture Ads Are Changing
Today’s Byte is probably of most interest to anyone who runs or is thinking about online ads. (For those who aren’t interested in online ads – here’s a quick fun site on the Super Bowl ads http://www.superbowl-ads.com.) Google and Yahoo/Overture are the two biggest pay per click vendors. They sell ads on search engines … Continue reading
Online Ads & Sponsorships
OK Today’s Byte is really long – but I’ve tried to break it up with a Q & A format. I think the Byte will be of greatest interest to nonprofit organizations that have web sites. Last week I gave a presentation on online ads and sponsorship at the Minnesota Council of Nonprofits Annual Conference. … Continue reading
Overture keyword ads
Today’s Byte is a big happy testimonial. I buy keywords for clients. I generally buy them from Google (http://www.google.com/ads/) or Yahoo/Overture (http://www.overture.com). The keyword ads show up on search engines and various partner content sites. You may be able to picture them on the side of your search results listed as “sponsored links” or … Continue reading
Google Ads on Your Site
Last week I talked about placing ads on other web sites to generate traffic to your own web site. In February, I talked about placing affiliate links on your site to generate revenue. (Affiliate links are links on your site to specific products, such as an Amazon book, and getting a portion of each sale … Continue reading
Web Advertising Terminology
Buying an ad in a magazine or newspaper is simple. You pay your money, you design your ad, you choose your space, and they run it. Buying an ad online, especially through a search engine is not that simple. Below is some of the terminology to help you understand online advertising. Pay for Inclusion (PFI) … Continue reading
Byte of the Week 