If you have a website, you want it to rank highly on Google and other search engines. Search Engines look at three things when ranking search engines:

1. Keywords: Keywords are words that your customers or potential customers would use to find you or someone like you.
2. Freshness of Content: Search engines like websites that are updates often.
3. Popularity: Website popularity is gauged by how many quality websites link to you. (And quality depends on your industry.)

Our strategy is to create a story that you can tell on your website and/or blog that uses the popular keywords that different to reach different market segments. We write update to the stry to keep it fresh and make it easy for your best customers to share that story with their friends.