What is dark social?

Someone recently asked me about – dark social. According to Techopedia, it is… the social sharing of content that occurs outside of what can be measured by Web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be … Continue reading

SEO / Web 2.0

Encourage to happy customers to post reivews (TripAdvisor, Yelp, LinkedIn)

Did you know that 90 percent of people trust peer recommendations and only 14 percent trust advertisements? In February I have been touring Minnesota different towns to talk to people about using the Internet to promote their business –one good way is my encouraging happy customers to post reviews . If you have a business … Continue reading