Even if you don’t have a website, you can still be found on Google an Google maps by joining Google my Business: https://www.google.com/business/ The process is simple and the website walks you through the steps. At some point, Google will ask you to verify your association to the business. They will ask you to do … Continue reading
Category Archives: SEO
What is dark social?
Someone recently asked me about – dark social. According to Techopedia, it is… the social sharing of content that occurs outside of what can be measured by Web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be … Continue reading
Promote locally online: Claim your Google Place
I just finished a big road trip – NY to MN to NY. And how did we decide where to stay, eat and visit? My smartphone! If you have a business where location matters, you want to make sure you are coming up on local searches. Over the next couple of weeks, I hope to … Continue reading
Encourage to happy customers to post reivews (TripAdvisor, Yelp, LinkedIn)
Did you know that 90 percent of people trust peer recommendations and only 14 percent trust advertisements? In February I have been touring Minnesota different towns to talk to people about using the Internet to promote their business –one good way is my encouraging happy customers to post reviews . If you have a business … Continue reading
Google Authorship
Google has a newish deal that makes it easier to connect content you create with your Google+ Profile. If you have a corporate, or other more static, website this might not be a big deal for you. If you maintain a blog, contribute to an online publication or otherwise publish content on a regular basis, … Continue reading
Google Insights for Search – now with forecast feature
I have to do a quick Byte of something I just found this week. I’m a fan of Google Insights for Search http://www.google.com/insights/search/. You plug in a term and they will show you the search historical traffic for that term going back as far as 2004. This has been available for a while, but just this … Continue reading
Social Media 101 Presentation
Today I was pleased to give a presentation on social media. I started with one of my favorite videos – and then the actual presentation. I was also able to sneak in an invitation to a free webinar tomorrow at noon on “10 Reasons to Blog for your Business” http://www.mnrem.com/blog/?p=718 Continue reading
SEMRush & Free webinar on Facebook Pages
This week I got a chance to try out a paid service thanks to SEMRush. They track organic search engine ranking and Pay Per Click ads. http://www.semrush.com Type in a keyword phrase to find the popularity of a term, the cost per click to bid on that term in Google ads, the competition for that … Continue reading
Google Places – how people use it
I’m trying to take time to do more research and I thought I’d write up a quick synopsis of the research when it’s interesting enough to share. Today I read the following: Eye Tracking and Click Mapping Google Places. http://tinyurl.com/3ssqzcc Published by Meditative Research, they tracked click-through rates on Google Places. Google Places (http://www.google.com/places/) is … Continue reading
Encrypted search results – Changes in Google
I’m getting a little geeky today – for folks who don’t lean as geeky, I’m going to just remind you of my favorite handcrafted online store: http://www.etsy.com/. You might want that leading up to the holidays. Now for the geeky set… Last week Google announced some big changes in how they are going to share … Continue reading
Byte of the Week 