What is dark social?

Someone recently asked me about – dark social. According to Techopedia, it is… the social sharing of content that occurs outside of what can be measured by Web analytics programs. This mostly occurs when a link is sent via online chat or email, rather than shared over a social media platform, from which referrals can be … Continue reading

SEO / Web 2.0

Encourage to happy customers to post reivews (TripAdvisor, Yelp, LinkedIn)

Did you know that 90 percent of people trust peer recommendations and only 14 percent trust advertisements? In February I have been touring Minnesota different towns to talk to people about using the Internet to promote their business –one good way is my encouraging happy customers to post reviews . If you have a business … Continue reading


Google Places – how people use it

I’m trying to take time to do more research and I thought I’d write up a quick synopsis of the research when it’s interesting enough to share. Today I read the following: Eye Tracking and Click Mapping Google Places.  Published by Meditative Research, they tracked click-through rates on Google Places. Google Places ( is … Continue reading