I’ve always said that search engines look at three things: Keywords in content – do you use the search terms your potential clients use on your pages? Popularity as defined by links – do other, quality sites link to your site? Freshness of content – are you updating your site regularly I just read a … Continue reading
Category Archives: SEO
Training for Google in MN
Sorry to folks outside Minnesota. This is pretty area specific this week. Google joined the Minnesota High Tech Association earlier this month. My hope was that it meant they might start doing training and sponsoring speakers here. Well, apparently it does. They just announced Google Training offered Sep 9 and 10. They are offering a … Continue reading
Prime Google Ad Placement
I know today’s byte is pretty specific to anyone who is interested in Google ads. For others my tip of the day is to sing up for local Groupon http://www.groupon.com/ when planning your vacation – it can help you save bucks while you have great time. Recently I had someone ask about how to buy … Continue reading
DMOZ – getting listed
Someone asked me about DMOZ recently. It was like hearing about an old classmate. DMOZ or Open Directory Project is a volunteer-maintained directory of web sites. http://www.dmoz.org In its day, DMOZ was a great search engine and it gained relevance by letting other directories and search engines gain access to their database of links. So getting … Continue reading
Get Published
I’ve talked before about how search engines rank web sites. They look at the keywords you use on your web site, they look at how many other (quality) sites link to you and they look at how often you update your site. Getting links to your site is always the trickiest part because it’s one … Continue reading
Free SEO webinar March 15
I am doing two webinars on search engine optimization on March 15. It’s geared towards businesses in the renewable energy sector – but I think it might be interesting for a wider audience, especially for B2B folks. And it’s free. Here are the details… Tuesday, March 15th, 2011 : First They’ve got to Find You! … Continue reading
Google Panda
Every six months or so Google changes some aspect of how they rank sites. Last summer it was called Google Caffeine – because the goal (or so we assume) was to pick up stories more quickly. In other words, they wanted to be able to rank news and events in real time. (Possibly to keep … Continue reading
Esty & SEO for WordPress
I have a double Byte today. The first part is for everyone: Esty: http://www.etsy.com/ – it’s like e-bay for handmade stuff. Go there to buy unique handmade items or sell items if you make them. (I learned about it at the Blandin Conference http://tinyurl.com/37fo3lo last week – where I was also inspired to learn at … Continue reading
Correct your place on the maps
Thanks to Carissa in Minneapolis for today’s Byte. After last week’s Byte on Get Listed (www.getlisted.org), Carissa was inspired to look into her map placement and sent on the tools she used. If you want to make sure that your address is showing up correctly on web site and GPS systems, check out the following: … Continue reading
Get Listed on Local Searches
OK I know I’ve been MIA for a while. I just got tremendously busy. But I’m going to try to make the Byte weekly again. Starting with a tip for anyone who has a web site. Local searches are a big deal these days. They became a bigger deal with the changes in Google this … Continue reading
Byte of the Week 