Thanks to the businesses in Chisago County (MN) for attending a new training on online marketing. Thanks to Chisago County HRA – EDA for inviting me. Today we looked at strategic planning for online marketing. I think the most important step is figuring out what you want to do and how you’re going to measure it. … Continue reading
Category Archives: Web 2.0
E-Marketing Checklist training archive
Thanks to the businesses in Chisago County (MN) for attending a new training on online marketing. Thanks to Chisago County HRA – EDA for inviting me. This is the start of a series to help Main Street businesses better use technology especially to offset challenges of a pandemic quarantine. Below you can find the video archive and … Continue reading
How often should you post on social media?
I just read an interesting article from SumAll on how often you should post to social media: 5 pins on Pinterest daily 3 tweets on Twitter daily 3 Google+ posts daily 2 Facebook posts daily 2 Instagram posts daily 1 LinkedIn update daily 2 blogs posts daily It’s nice to see a benchmark. And I suspect these numbers make sense most of … Continue reading
Promote locally online: Claim your Google Place
I just finished a big road trip – NY to MN to NY. And how did we decide where to stay, eat and visit? My smartphone! If you have a business where location matters, you want to make sure you are coming up on local searches. Over the next couple of weeks, I hope to … Continue reading
Social Media Planning for Resorts
Yesterday I spent a fun morning with resort owners at the Minnesota Resort & Campground Association Fall Conference. Below is the presentation I used. Continue reading
Twitter Analytics: Learn and modify to reach more people
Have you checked out your Twitter followers lately? You might know how many people follow you or how may you follow. You may keep an eye on who Retweets you or mentions you – but did you know you can learn a lot more than that? Visit the Twitter Analytics site: https://analytics.twitter.com/ – login with … Continue reading
Encourage to happy customers to post reivews (TripAdvisor, Yelp, LinkedIn)
Did you know that 90 percent of people trust peer recommendations and only 14 percent trust advertisements? In February I have been touring Minnesota different towns to talk to people about using the Internet to promote their business –one good way is my encouraging happy customers to post reviews . If you have a business … Continue reading
Snap Chat – a warning for parents
I’m on the road this month doing lots of training. One new thing I’ve learned about is Snap Chat: SnapChat: http://www.snapchat.com/ – it is a photo-sharing app that lets you text a picture that disappears within one to 10 seconds. You take a picture with your phone, send it to your friend; they can view … Continue reading
Google Authorship
Google has a newish deal that makes it easier to connect content you create with your Google+ Profile. If you have a corporate, or other more static, website this might not be a big deal for you. If you maintain a blog, contribute to an online publication or otherwise publish content on a regular basis, … Continue reading
Social Media for Advocacy
Today I am going to talk to college students about how use social media tools for advocacy. I’m looking forward to it. It will be fun to talk to folks who I suspect will be more comfortable than most folks but to focus on using social media for a purpose. I thought I’d share the … Continue reading
Byte of the Week 