Web 2.0

People Want to Interact Online

The Washington Post recently ran an article on the changing landscape of the top 50 web sites. Traffic is leveling out on many of the top web sites; however sites that feature blogging, social networks, or local information are seeing great increases in traffic.

Some of the fastest growing sites include:

Blogger (www.blogger.com) – provides free space and tools for users to publish blogs
Myspace (www.myspace.com) – an interactive site for young people (teens)
Wikipedia (www.wikipedia.com) – an online encyclopedia where everyone is invited to post info on an entry
CitySearch (www.citysearch.com) – a directory of city info that featured local reviews

Each of these sites includes an interactive component.

So, what does this mean for you? Well, if you’re looking to buy advertising online, consider interactive web sites. If you maintain a web site that you hope to become a destination web site, consider an interactive component.

If you don’t have a web site – consider visiting some of these places online to start interacting online. If you have teenagers you should visit MySpace and talk to your teens about what is acceptable online behavior. (Make sure they are aware that they should never give personal info online.)

For more info, check out the Washington Post article (http://www.washingtonpost.com/wp-dyn/content/article/2006/04/03/AR2006040301692.html).  

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