Today we launched the new and improved Britz Store Equipment web site. Britz sells commercial equipment, such as work tables, sinks, and walk-in coolers to grocery stores, restaurants, delis, and shops like that. They have a good looking site. We didn’t make any significant changes to the site layout or look. Their trouble stemmed from the fact that the web site was created almost entirely from graphics – so the search engines didn’t have enough text to define the site. So their ranking wasn’t as high as it could be.
As I said, the new site launched today so we’ll keep an eye on how Google feels about their new use of text over imgages.