Web Developer Tools

Google Analytics

Someone was asking me about traffic statistics packages the other day and I had to suggest Google Analytics: http://www.google.com/analytics

First Google Analytics is free, which is always nice. You just need to sign up through Google, add your web site profile by adding your web site address. Then Google will generate some code that you need to post onto the pages of your web site that you want to track. This can be a little tricky if you use a content management system, depending on the system.

Once you have it set up and Google has tracked the code on your page, they will track:

  •  Visitors
  • Page views
  • Bounce rate (how many people visit one page and leave)
  • Average time on site
  • Referring sites
  • Percentage of traffic from referring sites, search engines, and direct traffic
  • Some click through traffic (showing you where visitors go when they visit the site)

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