So you have a web site and you want your potential customers to find you on Google. The problem is you have a couple of clients who keep beating you out of the top places. Well the first step to beating them is finding out more about them. You can find out a ton with Keyword Spy: http://www.keywordspy.com
Keyword spy will tell you if your client buys any PPC (pay per click) ads. It will tell you what keyword phrases it finds when it scans the site, how often those terms are search and how much they would cost if you were to bid on PPC ads. It will also give you a list of the main competitors it finds.
Or you could type in a few keywords and it will start by telling you which sites do well with those terms, how often they are search, the bid amounts and from there you can get to the competitors’ site and get more info.
It will give you a good idea about what terms you should add to your site and how much you might have to spent on PPC ads if you wanted to buy your way to the top of the list.
The best part – you can access a lot of Keyword Spy with a free membership.