Here are five simple suggestions to give your web site a boost with search engines and users.
- Print out the pages and read them. Is the info still true? How are your spelling and grammar? Fix any mistakes.
- Post some news or a tip or a quote on your homepage and commit to changing it on a regular basis. That will encourage search engines and visitors to come to your site more often.
- Is you homepage one big graphic or a Flash animation? Large graphics and animation are hard for search engines to catalog, hard for the visually impaired to “read”, and hard for low bandwidth folks to download it. Consider a new, more text-friendly design if your homepage is more than 30% graphics – especially if that 30% is at the top.
- Add a site map. Search engines love them and many web users are turning to site maps the way readers turn to book indexes. A site map is just a list of links to the various pages in your site.
- Do you have dated pictures on your site? Get new ones and make them color photos – unless there’s a good reason to go black and white. Certainly don’t mix and match haphazardly. (And for smarty pants friends, I know the picture on my web site is 10 years old but I haven’t changed!)