Speed Matters to Google

Thanks to my friend Sheldon in Minneapolis for the heads up on Google’s latest SEO criteria. I’ve been touting for years that three things matter in terms of Google Ranking:

Good use of relevant keywords (to the searcher as related to your site)
Good links into your site
Freshness of content

Well it looks like I can add fast download to my list:

How do they test speed? Well by the Googlebot (Google’s spider that tracks your site and others) and the Google Toolbar. Rumor has it that this has had an impact on few sites. I don’t have a specific download speed – but I think it’s like porn, we know it when we see it.

So my advice for the week – keep an eye on how fast your web page loads.

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