I’m in town giving a presentation to the MCN Nonprofit Technology & Communication Conference. So I’m totally cheating today and am just pointing you to the presentation for tips of the week.
Here’s a Reader’s Digest version that just includes the various links to tools:
http://www.keywordspy.com – to check out popularity of keyword terms
http://www.webconfs.com/search-engine-spider-simulator.php – shows you how a search engine sees your site
http://www.linkpopularity.com – see who links to you
http://getlisted.org – see which local search directories link to you
http://www.mikes-marketing-tools.com/ranking-reports – see how you rank with search engines