In the past I’ve talked about the importance of having other sites link to yours – if you want to rank highly with Google. Mostly I like the idea of doing that organically – by linking to content you think is good and hoping folks do the same. Now that doesn’t mean that you might not ask someone to link to you if you think you have something valuable to their visitors.
When choosing who to link to f or where to request links – it often makes sense to see what Google thinks of them. It’s easy to do that with the Google Page rank checker: http://prchecker.info/check_page_rank.php
The higher the rank, the more Google likes the page. Now I have to say that I don’t use this tool a lot – because I use my best judgement on whether I think a site is related and worthy to link – but when someone comes to me with a request to exchange links, I have been known to use it as a shortcut.
Have a fun and safe 4th of July!!