This week I had a very fun working vacation in Brainerd (Northern MN). I spoke to a group of resort owners about web sites. I thought I’d share my handout with the Byte readers. Many of the resources have been mentioned in previous Bytes (so I won’t add too much to my notes) but I thought it might be a fun review.
Creating (or Recreating) a Guest-Friendly Web site
A checklist to help you use your web site to distinguish your resort or campground:
Does your web site highlight your best features?
Tools to help: www.marketleap.com/siteindex
Do you follow standards?
Tools to help: http://watson.addy.com (strange politics; good tool)
Do you answer common questions?
How do you rank with search engines?
Tools to help: www.linkpopularity.com, www.mikes-marketing-tools.com/rankingreports, www.searchengineworld.com/cgi-bin/sim_spider.cgi
Do you use other Internet Tools
www.simplelists.com
www.blogger.com
http://groups.google.com
www.google.com/ads
