Many search engines starting to track web sites by geography – often by MSA (Metropolitan Statistical Area). This is helpful if you are looking for a resources in a specific area or if you want to be found by researchers in a specific area. Here are some of the search engines that are going local: … Continue reading
Category Archives: SEO
Improve Your Search Engine Ranking Without Changing Your Web Site
Today’s tip is for folks who have a web site. If you have a web site, you are probably looking for ways to get found more easily on the search engines. Normally you do this by making changes to your site. One trick that doesn’t involve your actual web site is – sending out a … Continue reading
Kerry & Google
Google News is a repository of news. They compile news from 7000 new sources in a searchable database. The news is selected, compiled, and fed to users though computers. There are no human editors at Google making judgment calls on which stories to add and which to delete. So it seems funny that when you … Continue reading
A Spider’s Eye View
I get a lot of calls from people who want me to help them improve their search engine rankings. (If you know anyone else who needs help, please send them my way.) Some of them have beautiful sites that are easy for a human to navigate. Unfortunately for them, humans are not indexing sites for … Continue reading
Make Sure Search Engines Can Find All of Your Pages
Everyone who has a web site wants to increase traffic. One step is to make sure that the search engines are indexing all of your web pages. Sometimes they only catch your homepage. Sometimes they catch pages that you thought had been deleted! While every search engine is slightly different, checking how you are indexed … Continue reading
Finding Good Keywords for Your Web Site
Last week I mentioned Overture as a service where you can buy keyword ads. Today I want to talk about one of their very neat, free tools. (Also there’s a bonus opportunity to promote your business mentioned at the bottom of this email.) The Search Term Suggestion Tool tells you how often a word is … Continue reading
Have you Been Googled Lately?
There’s a fun free tool that will help you search resources that have recently been added to Google – GooFresh. Type in a keyword phrase or URL, choose a time span (today, yesterday, last week, last month) and it will show you all of the web sites that have been indexed in that time frame … Continue reading
What’s this about a Google Dance?
Search engines use algorithms to rank web sites. Most take a look at certain aspects or parts of a page including the following: Number of times a keyword is used on a web page Location of keyword (used in title as opposed to in fourth paragraph) Number of visitors a web page regularly gets Number … Continue reading
Hyphenating Domain Names
I know most of you have a domain name – but sometimes it makes sense to get a new or additional domain name. Maybe because you are starting a new company or you want an address for a specific product or project. So, I thought I’d share what I know about domain names. They are … Continue reading
How do search engines work?
I just read a report that said that most people don’t know how search engines work (l). That just isn’t right. You need to know how a search engine works for three reasons: 1) it helps you be better searchers, 2) it helps you make your site easier to find, and (3) I think it’s … Continue reading
Byte of the Week 